one of the main purposes of Shenkar is to integrate between the idea of function and performance by using innovative technologies and production methods of industry. The concept of architectural detail and use of materials, attempts to take the idea of Shenkar’s fabric to new places.The programmatic concept of the structure connects to the ideological concept, believing in combining between disciplines: Fashion, design and engineering.

The Azrieli building is planned as a green structure, with passive heating and cooling systems, to create conditions of comfort, as well as using photo-voltaric cells, creating electricity and lighting, to save on maintenance costs.